What Is SEO? 8 Best Free SEO Tools To Increase Blog Traffic

What is SEO?

Search engine optimization(SEO) is the act of expanding the amount and nature of traffic to your site through natural web crawler results.

To comprehend what SEO truly implies, how about we separate that sentence and take a gander at the parts:

1. Nature of traffic. You can draw in every one of the guests on the planet, however in the event that they're going to your site since Google reveals to them you're an asset for Apple PCs when truly you're a rancher moving apples, that isn't quality traffic. Rather you need to draw in guests who are really inspired by items that you offer.
2. Amount of traffic. When you have the opportune individuals navigating from those web search tool results pages (SERPs), more traffic is better.
3. Organic searches. Promotions make up a noteworthy bit of numerous SERPs. Natural traffic is any traffic that you don't need to pay for.

With regards to SEO, there's you, the internet searcher, and the searcher. In the event that you have an article about how to make veggie lover lasagna, you need the web search tool (which, in 90% everything being equal, is Google) to indicate it as the best outcome to any individual who looks for the expression "vegetarian lasagna."

Web optimization is the enchantment you need to take a shot at your article so as to make Google liable to incorporate your post as one of the best outcomes at whatever point somebody looks for that watchword.

On the whole, we have to make one thing straight. There are opposite sides of the SEO power, and you have to pick yours at the present time.

White Hat SEO versus Black Hat SEO

On the off chance that you need to work SEO like an easy money scam, you'll presumably wind up doing Black Hat SEO.

This kind of SEO centers around improving your substance just for the web index, not thinking about people by any stretch of the imagination. Since there are bunches of approaches to curve and disrupt the guidelines to motivate your destinations to rank high, these are a prime path for Black Hat SEO to make a couple of thousand dollars quick.

Eventually, this methodology results in nasty, bad pages that regularly get prohibited quick. It will regularly prompt serious discipline for the advertiser, destroying their possibility of building something economical later on.

You may make a couple of fabulous along these lines, yet you'll constantly be watchful for web index updates and think of better approaches to evade the tenets.

White Hat SEO, then again, is the best approach to assemble an economical online business. In the event that you do SEO thusly, you'll center around your human group of onlookers.

You'll attempt to give them the most ideal substance and make it effectively available to them by playing as per the web crawler's tenets.

How SEO Works?

You may think about an internet searcher as a site you visit to type (or talk) an inquiry into a container and Google, Yahoo!, Bing, or whatever web index you're utilizing mystically answers with an extensive rundown of connections to website pages that could possibly answer your inquiry.

That is valid. Be that as it may, have you at any point ceased to think about what's behind those mystical arrangements of connections?

Here's the way it works: Google (or any web index you're utilizing) has a crawler that goes out and accumulates data pretty much all the substance they can discover on the Internet. The crawlers take every one of those 0s back to the internet searcher to construct a file. That list is then sustained through a calculation that attempts to coordinate such information with your question.

There are a lot of components that go into a web index's calculation, and here's the manner by which a gathering of specialists positioned their significance.

IMAGE SOURCE: MOZ.COM

10 Best & Free SEO Tools that are Simple and help Increase Blog Traffic

At whatever point we devise a home enhancement venture for my place, we wind up working most astute and quickest when we have the correct apparatuses available to us. It's astounding the distinction a decent instrument can make – and the additional time it takes to complete work without a supportive apparatus.

Quick forward to web-based promoting. How might you function more brilliant and quicker with SEO?

It begins with having the correct tools.

We've gathered major inspecting of the best free SEO tools available—tools with a wide assortment of employment and covering various basic needs. These tools are sans quick, and simple to utilize. 

We know, there are hundreds of SEO tools available online for free on the internet at present but believe us, there's no need to indulge into each and every one of it and waste your precious time. Tools curated by us are industry leading, tested by experts and up to the mark for algorithm changes occurring from time-to-time. 

1. Google Keyword Planner,  Analytics, Search Console, PageSpeed Insights, etc. 

Google makes the absolute best free SEO instruments. That is all.

1. Find and research keywords with Keyword Planner.
2. Recognize search patterns with Trends.
3. Reveal and fix specialized and on‐page issues with Search Console.
4. Examine what number of individuals are visiting your site, their identity, and where they originate from with Analytics.
5. Assemble, process, and examine a wide range of SEO information with Sheets.
6. Check how quick your site loads with PageSpeed Insights.

In case you're new to SEO, you should begin with these tools previously taking any further steps.

2. SiteChecker: Free  On-Page SEO Analysis

SiteChecker Pro is a simple, free and lucid tool that will help you check any flaw in On-Page SEO. It is highly recommended, that after publishing a new blog post, you check for On-Page SEO to see if anything is missing out from the box. 

This tool will quickly score your On-Page SEO from 0 to 100 according to the tactics used. You can quickly see what has been missed out and catch things up before the page is crawled by bots. 

SiteChecker Analyzes the following:

1. Content Optimization is done properly or not
2. Images for empty alt text
3. Search Optimization
4. External and Internal Links
5. Google Page Speeds

 3. Answer the Public 

Answer the Public gets Google autocomplete inquiries in mass and partitions them into different records. That is extremely valuable for revealing the inquiries individuals are asking in Google. 

What's more, the best part is that it's allowed to use for free… with some restrictions.

Instruments like Soovle, Keyword Shitter, and Keywordtool.io do much a similar thing. 

4. Ubersuggest

We know, there are many advanced tools similar to this tool, but what you have to do is: 

1.  Fetch the keywords for which your blog posts are ranking on google and from where you are getting visits. 
2. Search for that keywords on Ubersuggest and find out more exact keyword/sentence that is more searched for. Check for similar phrases with less difficulty. 
3. Check the Competitive Intelligence Tab and see who ranks in the top for that particular keyword. Analyze Top 5 websites in the rankings and try to adapt your content accordingly(change Title, Meta Description, URL).

Now, that was the use of Ubersuggest with Google Search Console. If you are confused about the traffic shown for a particular keyword on Ubersuggest and you think it is very low, don't worry. Ubersuggest shows keyword search volume for each country separately. 

The key strategy would be analyzing Top 5 ranking websites for your search keyword and change your content accordingly(Title tag, Meta Description, URL). Also, try to find out similar searched phrases that are low on difficulty, which makes you to rank easily. 

5. Moz Link Explorer

A complete outline of your site, pages, and connections.

The free form of Link Explorer gives you a snappy look a full scope of connection examination, including a gander at the most effective connections coming to your direction and your most connected to pages. 

6. SERP Simulator

Review how your website pages will look in Google's query items. 

With its pixel exactness, SERPsim is the most precise SERP piece generator and SERP test system you will ever discover! Bring title and meta depiction from a current URL or make new ones starting with no outside help. Following the simple, most recent Google refreshes 2019 SERPsim will dependably keep you inside the present pixel length limit and caution you of any essential issues. With SERPsim you can share, spare and duplicate a solitary bit or various in mass! Every one of these highlights joined makes SERPsim a remarkable google bit device which is thoroughly free and ideally cherished by SEO authorities and website admins alike - the whole way across the world! While we are attempting to make the sneak peeks as precise as conceivable the data on this site is given "as may be" with no portrayals or guarantees, express or inferred.

Perceive how your meta title and portrayal will show up in the query items before you even distribute your site page. Works for work area and versatile. Check for truncation issues and fix them in a split second.

7. SERProbot

SERProbot is a free Google rank checking instrument, which enables you to check rankings for up to five keywords at any given moment. 

No compelling reason to register. Simply enter your domain (or URL) and a rundown of keywords. This can help check your ranking for a particular keyword from time to time, especially, when you are focused on improving it.

You can likewise check rankings in different districts (e.g., google.com, google.co.uk, google.de, and so on.) 

8. GTMetrix

GTMetrix breaks down the stacking rate of your site pages.

Along with the execution score, you additionally motivate noteworthy suggestions on the most proficient method to make your site page stack quicker. 

Now, although Google PageSpeed Insights might provide you accurate page speed and performance results, GTMetrix is the tool that provides you the useful information on how to leverage page speed analyzing why your page speed is slow.

To Conclude

We trust this article exhibits that you can complete a great deal with free SEO tools.

What's more, keep in mind about Google—apparently the most incredible free SEO tool.

You can utilize Google to discover visitor post openings, semantically‐related keywords (check the "related searches" area at the base of the SERPs), and substantially more.

Did we miss any marvelous free SEO devices? Propose them for incorporation in the comments!